One of our out-of-the-box projects, for one of the most dynamic IT retailers in Romania, iCenter (an Apple Premium Reseller). The challenge consisted in creating a design that differentiates the reseller from the tough competition, on an extremely developed market.
Our vision places iCenter one step forward in the market, with technology taking over almost every design element: sensors and push-in systems unexpectedly open up display cubicles, holograms join product square boxes (60×60 cm / 30×30 cm / 15×15 cm), electro-magnetic systems make products levitate above display tables, lamps light up when stepping in the vicinity, and plants reveal from LED panels.
A pixel explosion, where everything is placed in an urban set-up, with impactful messages on the big windows and contemporary artists in the shop speakers. Design materials are also urban: apparent concrete, wood, transparent / matte / blasted coloured glass, white / black glossy ceramics.